Twinkies make comeback in a big way


Sometimes, a company just gets it. Take the Hostess Twinkies comeback. If you are on social media of any kind – if you read the newspaper or watch TV or, don’t live under a rock you know the Twinkies “Sweetest Comeback Ever” story. And, whether you are a fan or not, you know the cream-filled snack is back on shelves this week.

The media campaign was bold and effective and successful and Hostess will reap the benefits. Mashable’s blog about the comeback shares all the sweet goodness in this post. Check it out, and remember that sometimes its worth the investment of doing things big.

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